Public Relations? Scary? Yeah right.

I thought this class’s paper was very interesting and caught myself enjoying writing it. It gave me a chance to write about something I love (sports, and more specifically, the New York Jets), and a career I have always had an interest in (public relations). I had seen press releases before on ESPN.com and other random websites but I did not know anything about them other than that they relayed the information to me. I did not understand that there is a system that goes into creating press releases, and a format that is generally followed. Simply out of curiosity, I strayed slightly from the assignment while writing my paper and researched numerous aspects of press releases and public relations managers.

It has always been a dream of mine to work in the public relations and/or marketing firm for a major NFL sports team (preferably the Jets). Aside from the fact that football has always been a passion of mine, and I am being completely honest, a major reason why I would like to become incorporated into the NFL more than any other professional sport is because they have the largest salary cap, thus, increasing my chances of making more money. But seriously, another dream of mine is to possibly become a sports agent for top stars in the NFL, which would force me to delve into the world of public relations, as I would need to market my clients.

But like I said, this is not a scary prospect for me, as it might be to some people. In fact, I think being in that field is not just hard, but very difficult, because you are either really good at what you do or really terrible at it. There is a very fine line, with little room for in between, unless one can settle for only being “ok.”

That trend was SO five minutes ago ...

At first, I had a lot of trouble thinking about what to write for this blog. I considered talking about the different effects from the book, but realized that I really did not have a strong enough opinion or knowledge of the topics in order to do that. So it was back to the drawing board. Then I began to think about the documentary, "Merchants of Cool," that we just watched in class. While watching the documentary, I thought, “Is this really how they figure out what is popular? By paying kids to circle company logos on a piece of paper?” Unfortunately, it is.

Although, I cant completely disagree with it because of the evidence available to prove that these methods work. The only reason why this method does not sit well with me is because I feel like it works too slowly. Trends come and go so quickly in this day and age it is nearly impossible to keep up. In my opinion, by the time these companies figure out what is popular, a new trend is already taking the place of the one they just discovered. Kids and teens, along with these companies, always want to be up to date on the newest and most popular clothing, music, movies, and television shows. The question I have always asked myself is, “How new trends develop? How does a new style of clothing or a new type of music become so popular with so many people?”

I think that if marketers could find a way to figure out these new and popular trends at their conception, not many other firms will be able to keep up. This, however, raises another question: When does the conception of a new trend specifically take place? These are all questions that I have come up with that if answered, will monumentally change the face of marketing and all of the aspect of business associated with it.