Saturday, June 13, 2009

Video didn't kill the radio star ...

Moving to the other side of the spectrum from last week, this paper, as well as this blog, have been and are currently giving me the most problems thus far. First, I was not completely confident I knew exactly what the assignment was asking (which was proven correct when I received my first score lower than a 50). That was a huge disappointment, but it also a bit of a reality check. I had not covered all of the aspects of the assignment requested and received a lower score because of it, that is how it works. Now came the part of thinking about what to write for my blog. I listened to all of the other students’ presentations, but I was unable to find any fact or aspect of the other radio stations that I felt I could successfully delve into and construct, at the very least, a decent and intellectual blog about. Normally I would discuss bits and pieces of the documentary, but unfortunately, the sub (along with the rest of the class) was not able to get it to turn on. All of this left me considering what to write about.

Today while at work (I am a lifeguard, and work nine and a half hour days, so I have a lot of time on my hands to think) I thought about how with all of the technological advances of our time, such as HDTV and iPods, how is radio still able to survive, especially with technological advances in that field like XM and Sirius? How are FM and AM stations managing to stay afloat? The answer lays with the listeners, the devoted and loyal listeners, who day in and day out listen to their favorite radio stations. I thought deeper into this and asked myself, “When do I really have time, every day, to listen to the radio?” The answer: in the car.

In my opinion, that is when the most radio listening is done. People drive almost everywhere, and some people have to commute long distances just to get to and from work every day. This is their chance to, every day, listen to the radio (the same station if they have a favorite) and keep the radio industry alive. With so many stations to choose from that play all different types of music, report the weather and traffic, broadcast sports games, or have debates about politics, people never run out of options to listen to. My guess is that as long as cars have radios in them, even with car-iPod adapters and CDs slowly taking over, radio will remain alive and thriving and a large part of American culture

http://www.nytimes.com/2008/03/23/technology/23digi.html

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